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The Road to Success Starts with Mindset

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When I reflect on the primary learnings from my coaching career, unquestionably, the most noteworthy is the
need to maintain a success mindset to assure great results in business and in life. What’s really clear is that
people that exhibit characteristics of a success mindset are happier, make better leaders, and are far more
likely to achieve or exceed their goals. To help you get started, I’ve developed 5 guiding principles for
developing and maintaining a success mindset:

• Success is a matter of choice and you, and you alone, are solely responsible
• Stay above the “line of choice”
• Be vulnerable and open to change
• Set clear and meaningful goals
• Be decisive and take action

Let me expand further so that you can develop greater clarity on how to use these guiding principles to achieve more.

The first guiding principle is to accept that success in business and in life is largely a matter of choice and you,
and you alone, are solely responsible for achieving success, regardless of how, or how big, you define it. If
you are truly able to open your mind to the concept of success as a personal choice, you will be self-
empowered and will see the world as a place of endless opportunity. You will also begin to develop a greater
sense of purpose and a vision for a positive and rewarding future.

The second guiding principle is to remain mindful of the need to stay above the “line of choice”; the imaginary
boundary in the conscious mind between the positive force arising from ownership, accountability and
responsibility for our actions and the negative force arising from blame, denial, and excuses. Staying above
the line of choice reflects a conscious decision to influence the world and the people around us in a positive

The third guiding principle is to be vulnerable and open to change. You’ve heard the adage, “you don’t know
what you don’t know”. As leaders, it’s important to act as agents of positive change. A mindset that is open
to change encourages continuous learning and sharing of new ideas. This practice promotes personal and
professional growth and allows us to quickly leverage opportunities that arise in the pursuit of our goals.

Set clear and meaningful goals is the forth principle for developing and maintaining a success mindset.
Your Reticular Activating System (RAS) is the part of your brain that serves as a filter between your conscious
mind and subconscious mind. The practice of goal setting thus plays a key role in encouraging your
subconscious mind to pursue, and your physical self to ultimately achieve, desired goals and an ideal future.

The fifth and final guiding principle for developing a success mindset is to be decisive and take action.
Successful people carefully consider their options. They set goals and act decisively in the pursuit of desired
outcomes. According to the Law of Probabilities, you are more likely to be successful if you try different
strategies and use feedback on outcomes arising from actions taken, as needed, to quickly self-correct.
Weighing options, being decisive, and taking action simply improves the odds that you will eventually find the
right solution.

These 5 guiding principles: 1. success is a matter of choice and you, and you alone, are solely responsible; 2.
stay above the line of choice; 3. set clear and meaningful goals; 4. be vulnerable and open to change; and, 5.
be decisive and take action, when applied in business and in everyday life create a powerful force that can
bring about incredible success for business owners and those around them. Be encouraged to consult with
your Coach on how to develop and maintain a mindset of success.

Relevant Readings:
Breaking Free: Leading the Way: Learning First to Lead Yourself – Traci Duez
The Secret – Rhona Byrne
The Law of Attraction – Esther and Jerry Hicks

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Brian is a business executive turned-entrepreneur with more than 30 years of experience across many business functions. He holds a BS Degree in Chemical Engineering from Grove City College and an MBA from Baldwin Wallace College, and certifications from Case Western Reserve University, ActionCOACH, and The DeBono Institute. He is active on non-profit boards, in the Northeast Ohio community, and is a frequent volunteer with various charities and institutes.